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Session #1 “Lead Generation and Fitness Marketing Strategies”
Discover how to market your studio or gym with less cost and fantastic results (these powerful tactics alone will double your profits). Stop throwing away money on advertising that doesn’t get your phone ringing like mad with clients desperate to book a consultation. Seven “Success Strategies” will be revealed that you must use in your marketing to get a response - use these tested and proven strategies and you will double your studio or gym profits in 12 months, even if you have never done a successful marketing campaign in your life!
These strategies are proven and tested in the Australian market enabling you to get your message to the right people at the right time in a way which COMPELS them to respond right now! We will give you the right techniques to ‘enter the conversation’ going on in your ideal clients mind and how to convey to them that you know what they want and you have the solution the their problems.
- Moving “suspects” to “prospects” via the most effective low-cost, high impact fitness marketing systems. Making sure that every enquiry is handled effectively so that they are added to your database and you can continue to stay in touch and build the relationship.
- Mastering external fitness marketing diversification. Separate yourself from your competition forever. Find out how to position your business and create offers that your clients simply cannot resist...and your competition can’t hope to match! And we’re not talking about discounting (in fact, it has a lot to do with putting your prices UP...)
- Setting up your external lead generation marketing. Getting new leads consistently is the secret to growing a fitness business so we show you the steps for a systematic approach to new lead marketing.
- How to get public speaking gigs and leverage them for massive lead generation. This is THE BEST way to get good, qualified leads into your business plus it breaks down the biggest barrier to sales….TRUST!
- Securing and growing strategic alliances. How to leverage of other businesses who have a similar clientele with the desire and the finances to afford your services. We will show you how to avoid the biggest mistake most Fitness Business owners make when trying to get Strategic Alliance’s that work.
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Session #2 “How to add Nutrition to your Fitness Business and provide a complete Service to your clients”
- Why Would You Want To Add Nutrition Counseling Services and what happens if you fail to address Nutrition with your clients
- What correct Nutrition services mean to your clients AND what it means to your business
- Why people struggle with their Nutrition, where they go for help, and why most of the plans they receive fail
- The latest trends in Personal Training & Nutrition, why many trainers hesitate with Nutrition advice and where to go from here
- How to structure Nutrition consultations, the different forms of fulfillment, and what this should include to give your client maximum success
- How to build a long-term business growth strategy based around marketing your Nutrition services
- Understanding your liabilities -- What are they? How are others doing it? Clearing the hurdle of liability concerns, and understanding your boundaries
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Session #3 “The Game Plan for Personal Trainers”
Would you like to learn more so clients receive cutting edge information? Would you like to earn more money? Would you like proven strategies for conserving money? Do you want to preserve your own health and fitness? If you answered yes to any or all of these questions then join Aaron as he assists you develop your own game plan for success.
Having worked with hundreds of health professionals Aaron’s Game Plan is tailor made for the fitness industry. His 4 step process includes strategies for:
- Learning - how to develop a successful personal development plan
- Earning – strategies to increase your income by implementing key marketing, sales and client retention strategies as well as developing and refining your systems.
- Conserving – understanding the successful strategies of investing.
- Preserving – how to be at your physical and mental peak by having a strategy for relaxation, sleep, and planning regular breaks from your business.
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Session #4 “Plug & Play Fitness Boot Camp System”
- How to break into this booming fitness service that can be used as a ‘stand alone’ business or as an addition to your current fitness business
- Boot Camp set-up, including the 3 locations you should use, the equipment you need, and how to staff your boot camps. We will teach you how to create leverage in your business so you can help even more people achieve their health and fitness goals
- Complete and proven systems that cover marketing, selling, implementation and everything in between. A step by step approach that you can duplicate at numerous locations in your preferred area
- Simple and effective campaigns to drive traffic to your website and how to use online capture forms to automate the registration and payments for your Boot Camps so you can focus on training your clients and not trying to ‘sell’ with every phone call.
- Tools you can use immediately to make sure you cover all the essentials in setting up and running your Boot Camp business. How to continue to grow and grow whilst still providing a brilliant service that gets results.
- How to have a monthly marketing calendar to ensure you always ‘over deliver’ on your service and promises. Adding in some internal strategies to keep your current clients happy and to bring in new Boot Campers each and every month
- “Beta Boot Camp” plan for you to test it all out. No this doesn’t mean you have to do ‘Military Style’ face in the mud training, this is about running successful outdoor group training in a safe and motivating environment.
- Why you need to be doing this ASAP! If you are not currently running Boot Camps or Outdoor Training you are leaving thousands of $ on the table and not providing a service to those people who cannot afford Personal Training. Don’t miss the boat on this cash flow bonanza.
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Profitable Fitness Careers Workshop Presenters:
Ric Issac
Ric Isaac, is one of the Australia's most acclaimed fitness industry experts. As a Director of Fit For Profit, Ric is passionate about helping Fitness Professionals realise their potential as business owners and achieve their fitness business goals and dreams.
By providing the support and accountability that Fitness Professionals need, Ric guarantees success by using proven and tested systems, tools and strategies. Ric's coaching and mentoring role assists his clients in implementing the tools and resources that he provides. Ric is committed to providing Fitness Professionals with a complete package so that they can have the success that he has enjoyed with his current Fitness Business.
Ric is a Sports Scientist (BSc.) and accredited Exercise Physiologist and currently runs his own fat loss and fitness clinic in Fremantle, Western Australia. He is a past lecturer in Nutrition at T.A.F.E and a valued member of the Australian Association of Sports Scientists.
Ric is a most sought after Professional Speaker who is a member of the National Speakers Association of Australia and won the prestigious “Outstanding New Speaker of the Year Award” in 2006 with this organization.
Ric is the Author of the national bestseller ‘Don’t Diet! Fat Loss and Fitness The Isaac Way’ and has appeared on Australia’s top rating current affairs shows Today Tonight and A Current Affair 3 times each.
Aaron Whear
Known as the trainers, trainer Aaron has a natural instinct for success. In business, sport and family life Aaron plays with a Game Plan. The result is he is a leading business owner, sporting warrior and supportive husband and father. Having worked with hundreds of health professionals Aaron’s Game Plan is tailor made for our industry.
Aaron began his career in the fitness industry as a gym instructor in 1992. He quickly moved his way up the ranks firstly as a personal trainer and then as a gym manager. It was during his role as a gym manager that Aaron realised there was a gap between what gyms required from employees and what training providers were delivering to students. This lead to his move into Fitness Leader education and a strong desire to help bridge the gap between education and what is required in the “real world” as a fitness instructor.
Aaron now runs Career Fitness, a consulting company based in Melbourne. Career Fitness partners with the Centre for Adult Education (CAE) to deliver the Certificate III and IV in Fitness as well as a wide range of CEC/PDP point courses. Career Fitness also offers a mentoring and coaching service that shows health and wellbeing business owners how to improve business efficiencies and profitability based on his philosophy of the “game plan”.
Profitable Fitness Careers Workshop Details:
| UPCOMING WORKSHOP |
| Date: |
Thursday 8th October |
| Time: |
9:00am – 3:45pm |
| Venue: |
Victoria University Convention Centre Level 12, 300 Flinders Street Melbourne, Victoria 3000 |
| Cost: |
$174.00
Click below to order your ticket |
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| Car parking: |
A special car parking rate of only $15 applies if you park prior to 9:30am and leave after 3:30pm. |
| Public transport: |
The Victoria University Convention Centre is a short walk from Flinders Street Train Station |
5 Reasons you cannot afford to miss out on the
Profitable Fitness
Careers Workshop
- The opportunity to learn from 2 of Australia’s most successful business of fitness experts.
- You will receive 5 CEC Points and 2 PDP Points towards Fitness Leader Registration with Fitness Australia and Kinect Australia (Vicfit)
- A delicious lunch is provided for you
- A chance to network with other like minded successful fitness professionals
- You get a 12 month Career Fitness Foundations Membership valued at $149 as a special bonous just for attending. The membership gives you access to 4 further workshops on a variety of fitness and business related topics as well as CEC/PDP points that you can use for Fitness Leader Registration over the next 12 months | BOOK NOW
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